Monday, July 1, 2024

NCCPR in The Imprint: Don’t Forget: Nonprofit Residential Treatment Also Stinks

Long ago, in the early years of my career as a reporter, I worked in the original nonprofit sector of journalism — public broadcasting. Public television stations are known for their incessant pledge breaks begging for money — after all, they’re nonprofits, dedicated solely to the public good, right? How else are they going to stay on the air? 

That explains what happened, at least twice, at a station where I had worked, during pledge breaks in the middle of “Sesame Street.” The person doing the pitching said words to the effect of: “And now, boys and girls, we need you to bring your moms and dads to the television because we have a very important message for them: If we don’t get enough money we might have to take away Sesame Street.” 

It was a reminder that no halos come with nonprofit status. Desperation to survive can induce behavior in nonprofits that is as corrosive of common decency as the worst corporate greed. ...

Read the full column in The Imprint